I worked as an art director for the globally broadcasted TV series '4REAL'. The show featured celebrities such as Cameron Diaz, Joaquin Pheonix and Eva Mendes venturing into remote parts of the world to meet local leaders who were having a powerful social impact on their under-served communities.

Spanning the development, release and worldwide acclaim of the series, I designed the online and offline identity assets, the DVD artwork and packaging, event collateral and promotional materials as well as merchandise for the series.

The show was developed by Direct Current Media in partnership with CTV and MTV Canada, and syndicated by National Geographic and broadcast in 166 countries in 35 languages.