As a creative director, my first and last priority is to be a careful listener. I take pride in having a refined ability to discover and discern my clients' visions and to express them through a multi-disciplinary range of mediums and communication platforms, including web, print, video, animation, and technology. This ability to listen and execute allows me to achieve our shared goals effectively and efficiently, saving my clients time and money.
I also believe deeply in accumulating expertise in emerging mediums of design, which is why I completed a research-based Masters degree in 2012. The knowledge of emerging technologies and mediums helps my clients stay out in front of trends and market strategies.
Over the past 10 years, I have worked within the entire gamut of the professional design needs of a business or brand including:
• Identity Development / Discovery
• Brand Strategy
• Technology Consulting + Integration
• Visual Communication Design
• 2D/3D Animation + Motion Graphics
• Video Production
• Merchandise + Packaging
• Responsive Web Design
• Experiential Marketing
As a interactive artist, I am trying to take a glimpse beyond my self into something more Real. Following the axiom – 'all knowledge is ultimately self-knowledge' – I look at my art as essentially research – it is both a microscope into my self, and a telescope into the world. I suppose it may be a side effect of growing up in a household with medical scientists. Nevertheless, for me the artist is essentially an individual seeking to become self-aware.
Practically speaking, I look at every project as an opportunity to add a new tool or technique to my artistic repertoire. This inquisitive approach has led me to explore every facet of artistic expression that I could over the last 10 years, including:
• Digital Art
• Sound Design
• Animation + Video
• Materials Fabrication (CNC, Laser, Waterjet, Plotter/Cutters)
• Desktop Printing
• Videomapping + Projection Art