Working with International Arts Music Group and Her Royal Majesty Records, I designed the complete album art and packaging for Canadian music icon Bif Naked for her album 'The Promise'.  

As she was coming off a long hiatus from the industry, I met with Bif and her record label and explored various creative directions for her return album.  Ultimately we implemented an art direction that expressed her edge, powerful, and inner beauty.

I was also commissioned to direct a viral video for her single 'King of Karma'.  Capturing the tragic love story at the heart of the song along with her new image, I sought out to make a video unlike anything in her entire catalog.  The video amassed nearly 100,000 hits on Youtube and was featured in several online magazines.