I worked extensively on a range of design projects for the international recording artist K'NAAN on behalf of his management company Direct Current Media and his record label A&M Octone Records – the home of Maroon 5.
Spanning the development, release and worldwide success of his sophomore album 'TROUBADOUR', I designed K'NAAN's album art and tour merchandise as well 2 viral music videos, which have amassed over 350,000 hits on Youtube collectively.
In 2010, after K'NAAN's track 'Waving Flag' became the official Coca-Cola World Cup anthem, I was contracted by Coke to reinterpret my original cover art for their global marketing campaign. As part of the campaign, the song was localized into 20 different versions reaching every continent on Earth, including 'local' variations of the digital album cover. The single went on tour in over 50 countries, charted at number 1 in many, and sold over 2 million copies worldwide.