I worked extensively on a range of design projects for the international recording artist K'NAAN on behalf of his management company Direct Current Media and his record label A&M Octone Records – the home of Maroon 5.
Spanning the development, release and worldwide success of his sophomore album 'TROUBADOUR', I designed K'NAAN's album art and tour merchandise as well 2 viral music videos, which have amassed over 350,000 hits on Youtube collectively.
In 2010, after K'NAAN's track 'Waving Flag' became the official Coca-Cola World Cup anthem, I was contracted by Coke to reinterpret my original cover art for their global marketing campaign. As part of the campaign, the song was localized into 20 different versions reaching every continent on Earth, including 'local' variations of the digital album cover. The single went on tour in over 50 countries, charted at number 1 in many, and sold over 2 million copies worldwide.
I worked as an art director for the globally broadcasted TV series '4REAL'. The show featured celebrities such as Cameron Diaz, Joaquin Pheonix and Eva Mendes venturing into remote parts of the world to meet local leaders who were having a powerful social impact on their under-served communities.
Spanning the development, release and worldwide acclaim of the series, I designed the online and offline identity assets, the DVD artwork and packaging, event collateral and promotional materials as well as merchandise for the series.
The show was developed by Direct Current Media in partnership with CTV and MTV Canada, and syndicated by National Geographic and broadcast in 166 countries in 35 languages.
I work as the creative director and lead designer of Temple of Ruin – a mens fine jewelry line. Alongside my wife Mona Aziz, this project represents a concept-to-market effort in which I directed the brand concept, the product design, manufacture, and packaging as well as the editorial art direction, photo styling, graphic art, and web design.
Temple of Ruin is a concept brand which portrays an esoteric mystique through unique limited edition jewelry pieces created in silver, gold, black diamonds and other precious gems. The line was launched in 2015, and continues to expand.
Science of Self is a global lifestyle meditation project which fuses technology with meditation, through a mobile app. The project presents powerful meditation techniques through accessible programs featuring world class sound design and visual animations.
As a consultant and creative partner, I work as a creative director within the scope of this project. I direct critical aspects of the identity creation, art direction of visual animations, sound design, web and graphic art, business strategy and technology integration.
As part of this project, I am also responsible for leading the initiative to incorporate the meditation programs into fully immersive multimedia dome shows, which will premiere across Canada in 2016. These shows present a guided meditation experience, with 360˚ visuals and surround sound in a planetarium dome environment.
